Released on = May 30, 2007, 1:34 pm

Press Release Author = Amy Fandrei

Industry = Human Resources

Press Release Summary = New book from Wharton School Publishing explains how to use
your workforce to create an extraordinary, memorable organization.

Press Release Body = Philadelphia, PA - Wharton School Publishing, an imprint of
Pearson Education, has published Change to Strange: Create a Great Organization by
Building a Strange Workforce (ISBN: 978-0-13-157222-5, $25.99), authored by highly
sought-after expert and noted scholar, Dan Cable.

You already know that getting a competitive advantage in today's overcrowded
marketplace depends on your people creating something valuable and distinctive.
What you might not know is that in order to do this your company's workforce can\'t
be "normal." This book explains why a Strange workforce gives you that competitive
advantage and how to build one.

The problem is that most organizations treat their people just about the same way
and deliberately benchmark their people practices to the industry average. So they
expect to achieve extraordinary results with a solidly ordinary, normal workforce.
But extraordinary business results demand a workforce that is extraordinary in a way
that customers care about.

In Change to Strange, Cable goes beyond the theory and strategy, and he digs into
the nuts and bolts of how to "get it done." You'll learn how to:

o Develop a workforce that will be obsessed with delivering your company's message
and make customers want to give their money to you and not your competitors. Case
studies include The Home Depot, Whole Foods, 3M, and Southwest Airlines.
o Measure and manage success by creating metrics based on what makes you unique.

"Change to Strange...a fascinating and thought-provoking approach to extracting
value from your human value chain. A must read for leaders engaged in reinvigorating
enterprises in highly competitive markets."
Sean Crane, Senior Vice President of Operations, The Fresh Market

"Change to Strange takes the mystery out of the gap between strategy and strategy
execution. Daniel underscores that success is dependent on the quality of your
workforce, specific targets, and disciplined measurement. The book provides a useful
process and a set of questions that your leadership team needs to address to create
a great organization that stands above competitors."
Stan Kelly, Senior Vice President, Wachovia Corporation

Review copies of Change to Strange are available by request. To schedule an
interview with the authors or to request an excerpt for publication, please contact
Amy Fandrei at amy.fandrei@pearsoned.com or call 317-428-3082.

About the Author
Dr. Daniel M. Cable is a Townsend Distinguished Professor of Management
at the University of North Carolina at Chapel Hill\'s Kenan-Flagler Business School.
His consulting and teaching focus on aligning a wide spectrum of human systems with
company strategy; his consulting clients have ranged from Sony Ericsson to The
Bureau of Naval Personnel. Dr. Cable has served on the editorial boards of the
Academy of Management Journal, Journal of Applied Psychology, and other
publications; and received the McCormick Award for Distinguished Early Career
Contributions from the Society for Industrial and Organizational Psychology. He
holds a Ph.D. from Cornell.

About Wharton School Publishing
Wharton School Publishing is a partnership between Pearson Education, the world\'s
leading education company, and the Wharton School of the University of Pennsylvania.
The Wharton School of the University of Pennsylvania is recognized around the world
for its academic strengths across every major discipline and at every level of
business education. Founded in 1881 as the first collegiate business school in the
nation, Wharton has approximately 4,600 undergraduate, MBA, and doctoral students,
more than 8,000 participants in its executive education programs annually, and an
alumni network of more than 80,000 worldwide.

About Pearson Education
Educating 100 million people worldwide, Pearson Education (www.pearsoned.com) is the
global leader in educational publishing, providing research-based print and digital
programs to help students of all ages learn at their own pace, in their own way. The
company is home to such renowned publishing brands as Pearson Prentice Hall, Pearson
Addison Wesley, Pearson Longman, Pearson Allyn & Bacon, Pearson Benjamin Cummings,
Pearson Custom Publishing, and others. Pearson Education is part of Pearson (NYSE:
PSO), the international media company. In addition to Pearson Education, Pearson\'s
primary operations include the Financial Times Group and the Penguin Group.

Change to Strange: Create a Great Organization by Building a Strange Workforce
Dr. Daniel M. Cable
May 2007
$25.99
224 pp.
978-0-13-157222-5


Web Site = http://www.whartonsp.com

Contact Details = Wharton School Publishing
Pearson Education
800 E. 96th Street
Indianapolis, Indiana 46240
TEL (317) 428-3082
FAX (317) 428-3607
www.whartonsp.com
amy.fandrei@pearsoned.com